The aims of the PPI are to create jobs, mitigate the economic consequences of COVID-19, and improve the overall efficiency of the public sector.

The inclusion of gambling in the PPI was approved by Brazilian Minister of Economy Paulo Guedes last week.

Next, it will need final approval from Brazilian President Jair Bolsonaro.

If approved, Brazilian gambling would be enrolled in the National Privatization Program (PND), which has long been the choice tool for Brazil to transition certain industries from public to private control.

The plan likely won’t be fully realized for at least another year as Brazil has been racked by the COVID-19 pandemic. Their 1.1 million confirmed infections are second only to the United States’ nearly 2.4 million and Brazil has accounted for 11% of all COVID-19 deaths.

The aim of the privatization project is ostensibly to transfer the risk of legal sports betting from the public sector to the private while still retaining some of the economic benefits (e.g., taxation).

Why Is Brazil Privatizing Such A Lucrative Industry?

Put simply, sports betting is a high-cost industry that requires constant investment in technology and a willingness to embrace innovation.

The Brazilian government was stretched financially thin by the global collapse of oil prices and the decrease in exports to China, but the shutdowns and quarantines forced by the novel coronavirus have necessitated drastic cutbacks.

Sports betting could eventually morph into a highly profitable industry for the government, but the money and resources needed to fuel that development are badly needed to fund health and welfare projects right now.

The government will still collect a hefty sum in sports betting taxes and won’t have to pay high operational costs, although it will also be severely limiting the potential benefits of a healthy sports betting industry.

The State Of Brazilian Sports Betting

For such a populous and sports-mad country, Brazil’s sports betting industry remains relatively small and inefficient.

There are retail and online sportsbooks available throughout the country, but the vast majority of bets are still placed with unregulated local bookies.

Right now, the sports betting industry is essentially dormant, as all retail sportsbooks have been ordered closed to prevent further spread of COVID-19 and the country’s most popular sports leagues, including Brazilian Série A soccer, are on hiatus as they explore ways to safely resume play.

Prior to the virus, industry growth was steady but slow.

Under newer, more efficient management, it’s conceivable that Brazil could quickly develop into one of the pre-eminent global sports betting markets.